Anne-Maree Sargeant (ADA)
Authentic Design Alliance (ADA) is an independent member-funded association advocating for replica, counterfeit & knock-off furnishings to be made illegal in Australia. Supporting the designers, creators, manufacturers, brands and distributors that make and sell original contemporary furniture, lighting and designed objects, the ADA promotes the importance of investing in authentic design.
As an education program, the ADA strives to shift cultural change in buyer behaviour to support the future growth of contemporary design industry in Australia – for both imported and locally created products.