Anne-Maree Sargeant (ADA)

Image by Sonny Vandevelde

Authentic Design Alliance (ADA) is an independent member-funded association advocating for replica, counterfeit & knock-off furnishings to be made illegal in Australia. Supporting the designers, creators, manufacturers, brands and distributors that make and sell original contemporary furniture, lighting and designed objects, the ADA promotes the importance of investing in authentic design.

As an education program, the ADA strives to shift cultural change in buyer behaviour to support the future growth of contemporary design industry in Australia – for both imported and locally created products.

Wominjeka (Welcome). We acknowledge the Yaluk-ut Weelam as the traditional custodians of the land on which we meet. Yaluk-ut Weelam means ‘people of the river camp’ and is connected with the coastal land at the head of Port Phillip Bay, extending from the Werribee River to Mordialloc. The Yaluk-ut Weelam are part of the Boon Wurrung, one of the five major language groups of the greater Kulin Nation. We pay our respects to the land, their ancestors and their elders—past, present and to the future.